About this opportunity
TradeRoots Africa is a three tier export readiness programme from the ICC Centre of Entrepreneurship that helps SMEs across the continent become export ready under the African Continental Free Trade Area and the Regional Economic Communities. Launched at the 2025 B20 Summit, it aims to build the capabilities of 1,000 African SMEs rather than to hand out a grant.
Tier 1, Trade foundations, runs from November 2026 to March 2027 and delivers export compliance, documentation and AfCFTA basics through Modules 1 to 14 in virtual and blended webinars. Later tiers add digital trade tools, mentorship, business development and sector support, ending with help to move towards concrete market opportunities, partnerships and export transactions.
The programme is free of a cash award but requires a minimum annual turnover of USD 5,000. Places are limited, and applicants are told to use traderootsafrica as the promo code in the form.
What you receive
- Trade foundations training covering export compliance, documentation and AfCFTA basics through Modules 1 to 14
- Support across logistics, customs and air transport, digital trade tools, mentorship and business development
- Buyer connections and a pathway toward concrete export transactions
Who can apply
- African owned SMEs that have been operating for at least 24 months
- A minimum annual turnover of at least USD 5,000, with no upper limit
- A product or service with potential for African or international markets
- Majority African owned and based in a priority country: Botswana, Cameroon, Egypt, Ghana, Kenya, Morocco, Nigeria, Rwanda, South Africa, Tunisia or Uganda
How to apply
- Register on the ICC events portal and use traderootsafrica as the promo code in the application form
Sources and verification
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